We believe that even small deeds matter. We have built apartments for our employees at our Russian plant and a day-care centre for their children. In 2011, we supported the development of future expertise by donating EUR 300,000 to Finnish universities. We work as a partner corporation with the Taivalkunta school in Nokia, which emphasises entrepreneurship in its education. In addition to corporate cooperation, in autumn, we encouraged a safe school journey by presenting the pupils with safety vests. We also support different kinds of sporting events, of which especially swamp and snow soccer represent the same northern inventiveness, team spirit and entrepreneurship that we at Nokian Tyres possess.
The Hakkapedia service, which we launched in the Nordic countries in 2011, is an interactive, constantly developing map service that focuses on traffic safety. It’s free for everybody, and it informs its users on dangerous stretches of road, new road works and other surprising conditions that test the safety and patience of road users. Nokian Tyres is also involved in the tyre recycling company Suomen Rengaskierrätys Oy. The company takes care of the collecting and recycling of used tyres in all of Finland.
The Group employs nearly 4,000 people all over the world. It’s always been important for us to operate in an ethical and moral manner, taking others into account. In 2011, we reviewed the rules, instructions and operating policies of the company and compiled them into ethical guidelines involving the whole Group. We have followed these principles for many years, such as purchasing raw materials from internationally trustworthy suppliers, and looking into their commitment to environmental matters during the procurement process. The purpose of common ethical guidelines is to support even better corporate citizenship and sustainable development.