Nokian Hakkapeliitta is a leading winter tyre brand in the Nordic countries and Russia. The image of quality, as well as market and price leadership combined with a strong distribution network and logistical competence, are some of Nokian Tyres’ key competitive advantages.
The products are mainly sold in the replacement market. The Group includes the Vianor tyre chain, which engages in retail and wholesale in Nokian Tyres’ main markets. The company has its own plants in Nokia, Finland, and in Vsevolozhsk, Russia. From 2005 to 2011, Nokian Tyres invested approximately EUR 700 million in the plants that represent the absolute top in the field in terms of productivity and quality.
The company reported net sales in excess of EUR 1.4 billion in 2011 and had around 4,000 employees at the end of the year. Nokian Tyres plc’s shares are quoted on NASDAQ OMX in Helsinki.
Safest tyres for northern conditions