The production was at full utilization almost the whole year and volume (tons) increased by 26% compared to 2010. Further investments were taken to open bottlenecks in production and to increase capacity in 2012–2013 by approximately 20% from 2011 level.
The Beyond All-Steel Radial technology, a result of persistent product development, features a unique combination of the best features of traditional cross-ply and radial tyres. The sales of these novelty products started and they challenge the traditional all-steel products. The products have supreme stability, excellent durability and low rolling resistance. The new technology further strengthens the position of Nokian Heavy Tyres as a manufacturer of quality products.
Nokian Heavy Tyres successfully developed its distribution network. New distributor contracts and the number of Vianor Industrial stores to increased to 37 (14 new). They were established to meet the increasing customer demand for technical services.
Nokian Heavy Tyres manufactures high-quality special tyres. The key product groups are forestry tyres, harbour and mining tyres, special agricultural tyres and a variety of industrial tyres. The main products are manufactured at the plant in Nokia, Finland. The uniqueness of the products arise from familiarity with extreme driving conditions and respect for nature. Key markets include the Nordic countries, as well as Central and Southern Europe, the USA and Canada, Russia and the CIS countries. Nokian Heavy Tyres is known for its professional, flexible customer service – the best in its field.
Nokian Heavy Tyres has a global market share of around 30% in forestry tyres. The company has designed special tyres for forestry machines deploying the CTL (cut-to-length) method invented in the Nordic countries in the 1960s, and it is the global market leader in this field. The company has the benefit of being closely located to the world’s leading machine and equipment manufacturers, with which it co-operates closely in the field of product development and testing. In 2011 the Original Equipment tyre sales accounted for approximately 40% of the unit’s net sales. The customers of Nokian Heavy Tyres appreciate tyres that are functional and economical overall. For them, economic hourly usage costs of tyres and machines are more important than low acquisition prices.