The main sales countries are served by the Group’s own sales company or a representative with its own sales organisation. Nokian Tyres’ dealers are strong players, who are often involved in tyre retail as well. Since Nokian-branded tyre sales are of great importance to their business, the dealers are willing and well prepared to support and build the Nokian brand. The Vianor tyre chain plays an important and growing role in the sales of Nokian-branded tyres, with a considerable part of the Group’s sales handled through Vianor stores.
Nokian Tyres provides its dealers with a strong brand and innovative, continuously renewed, first-rate products, whose sales are profitable business for dealers. Enhanced customer service in peak seasons and the use of Vianor chain for deliveries ensure that dealers get the tyres they need even in the busiest weeks of the season when demand is at its highest.
Nokian Tyres carries out close and versatile co-operation with its dealers. The company’s strength lies in its flat sales organisation and its ability to quickly react to customer needs and changes in the market. The sales organisation assigns a dedicated contact person to each customer. The jointly and confidentially prepared annual sales and marketing plans include shared sales targets and any actions to be taken, along with their schedules. The parties are united by a strong sense of belonging to the Hakkapeliitta family.
A growing share of orders are being made through Nokian Tyres’ web shops and ordering systems for distributors. These solutions enable ordering 24/7 as well as improve information flow and customer service.
Nokian Heavy Tyres operates selectively on the original equipment market and engages in close R&D co-operation with machine and equipment manufacturers. Long-term cooperation has provided customer service and logistics with unique insight into customer needs and wishes. In recent years, the company has developed comprehensive, customised service concepts, such as “Vianor Industrial” stores that specialise in heavy tyres, complete tyre-rim packages, targeted deliveries and electronic order systems.