Strategy

Nokian Tyresí success factors

  • Focus on expertise in Northern conditions
  • Own specialised R & D and unique winter testing programme
  • Focus on replacement markets, growing market areas and product segments
  • Share of value added products more than 90% of own production and sales
  • Production of core products in own state-of-the-art factories
  • Rapidly renewing product range and innovative products
  • Car winter tyre range most extensive in the world
  • Skilled personnel and Hakkapeliitta Spirit
  • Strong reputation, brand and pricing power in core markets
  • Strong, controlled distribution channel in core markets
  • Efficient logistics and seasonal management
  • Direct contact with end users
  • Special know-how in Russian and CIS markets