Values that guide and support the strategy

Our company culture is called the Hakkapeliitta Spirit
which includes the following values:

ENTREPRENEURSHIP = WILL TO WIN

We thirst for profit, we are quick and brave. We set ambitious objectives and perform our work with persistence and perseverance. We are dynamic and punctual, and we always make customer satisfaction our first priority.

INVENTIVENESS = THE WILL TO SURVIVE

We have the skill to survive and excel, even in the most challenging circumstances. Our competence is based on creativity and inquisitiveness, and the nerve to question the status quo.
We are driven by a will to learn, develop and create something new.

TEAM SPIRIT = THE WILL TO FIGHT

We work in an atmosphere of genuine joy and action. We work as a team, relying on each other and supporting each other, offering
constructive feedback when needed. We embrace differences, and we also encourage our team members to individually
pursue winning performances.


Targets revealing the company values:

Customer satisfaction

We have the industry’s highest customer satisfaction rate in the Nordic countries, Russia and CIS countries, and the highest satisfaction rate in our core products globally. All our activities are geared to support the customer service personnel.

Personnel satisfaction

Nokian Tyres is a respected and attractive workplace. Our personnel are highly skilled and motivated. Our activities are characterised by our desire to continuously develop our personal skills as well as the company.

Shareholder satisfaction

We are the most profitable tyre manufacturer and tyre distributor in the industry. Our consistently good performance translates into good share price development and dividend policy.

The best processes in the business

Our key processes and our business network are efficient and represent the cutting edge in the industry. We uphold the principles of the responsible citizen in all of our activities.